Reason: The better keywords used for the produced content the higher traffic and ranking in search engines.
Research methods: websites showing the number of searches per month, a manual check of the ranking of different keywords in the search engines
Tools: eg. Google Trends, AskThePublic, Ahrefs
Note: It is crucial to check SEO for different browsers.
Reason: We need to know our audience to be aware of the content they are the most interested in or what language is going to be the most optimal for the targeted region.
Research methods: collecting customer data from the sales team, analytics from the website and social media channels, examining data from previous sources
Tools: Salesforce, Social Media Applications, Statista,
Reason: The market is a very dynamic space and it will influence the current behavior of the buyer’s persona. Before reaching out to different countries, we need to be aware of current topics, trends, taboos, etc.
Research methods: PESTLE analysis
Tools: certified reports, news websites, statistical websites, law
Reason: Knowing how to position ourselves compared to the competitors.
Research methods: SWOT analysis, SEO, reviews
Tools: SEO tools, social media